
DENU, features a visual identity and branding carefully developed by the NIKX Creative team.
DENU
Brand Strategy
Visual Identity Design
UX Enhancement
Hospitality
Foodservice
Retail
JANUARY, 2025
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During the logo design process, the brand name itself became the foundation for a modern and clever concept. The name "DENU" creatively reimagines the word "Menu," replacing the "M" with a "D." This playful idea is reflected in the logo by using a distinctive color to highlight the "D."
The visual identity of DENU is built around a vibrant combination of orange and purple. This palette exudes energy and innovation while extending the brand's applicability beyond restaurant menus, making it equally suitable for hotels and other industries.
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To enhance the website's user experience, a character was introduced that aligns seamlessly with DENU's visual identity. This character guides users through the registration process and menu creation, adding both functionality and a sense of charm to the brand's presence.
Below are highlights of the designs created for this brand.
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