In developing its visual identity, we aimed to capture the industrial essence of the brand while incorporating distinctive elements to set it apart.
The logo was inspired by the core concept of a flow meter — measuring pressure and temperature — combined with the letter “F” and the visual form of flow.
For the color palette, we selected tones that not only reflected the brand’s message but also referenced pressure measurement and fluid dynamics, while maintaining a harmonious balance between them.

The brand patterns were designed with a dynamic approach, symbolizing the flows that a flow meter measures. These patterns align closely with the logo and overall brand identity.
To showcase the brand in context, we created design applications demonstrating how the visual identity could be implemented across different touchpoints, including social media and industrial environments, helping to communicate the intended concept more effectively.