For the brand’s visual identity, we adopted a clean and minimal approach by creating a custom logotype. In the patterns and overall identity, we incorporated parallel and aligned lines that can adapt across different contexts and concepts, reinforcing the holding’s core values.

The color palette was carefully chosen to support and strengthen this unified identity.
We also developed a comprehensive brand book, detailing not only the core identity but also photography guidelines, AI integration, social media presence, stationery design, and other key elements.

In the next stage, we extended the identity to the brand’s subsidiaries — initially Creative, Technology, and Records. The letter X in the NIKX name, which was intentionally chosen as a symbolic variable, became the foundation for designing distinct identities for each division. This approach allowed each subsidiary to maintain its connection to the overarching NIKX identity while expressing its own unique personality.

 Each logo featured the subsidiary’s name beneath it, paired with color schemes and patterns tailored to its specific focus while remaining aligned with the holding’s master identity.