
In designing the logo for "Sentor," an advanced AI (NLP) solution for analyzing and interpreting diverse marketing data, the brand's name and identity served as key inspirations.
NIKX Technologies
Brand Strategy
Visual Identity Design
UX Enhancement
Marketing
AI, Technology
E-commerce
FEBRUARY, 2025
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Embodied strength and precision, the Centaur symbolizes harmony between agility and intellect.
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An arrow that meets its mark, embodying focus, accuracy, and unwavering determination.
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The final concept draws from the mythical creature "Centaur," blending its symbolic narrative with the brand’s focus. This resulted in a Centaur-shaped character holding a bow and arrow in an active shooting pose. The design not only references the similarity in the names "Sentor" and "Centaur," but also conveys a clear message of precision, focus, and striving for success.
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The color palette was carefully selected to reflect the brand's core values while incorporating a futuristic and AI-driven aesthetic.For the website's user interface, a clean and intuitive design based on Material Design principles was implemented. Custom icons were also created to streamline user interactions and enhance the overall experience.
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