Sentor: Turning Opinions Into Insights

Every great product begins with a problem worth solving.
In 2024, at NIKX Technologies, we asked a simple question:
How can businesses truly understand what customers are saying, beyond star ratings and surface-level reviews?

From that question, Sentor was born.

Let's GO!

Learn more

at sentor.app

Explore Project

The Beginning

Launched in December 2024, NIKX aims to develop AI-driven tools that enable businesses to optimize their decision-making. One of our first challenges was clear: companies were drowning in text data (reviews, blogs, articles, social posts) but lacked an efficient way to extract actionable insights.

Marketing teams wanted to know not just what people were saying, but why they felt that way. Developers wanted flexible APIs to plug insights directly into their systems. Decision-makers wanted clarity, not complexity.

We decided to bridge those worlds.

The Vision

With Sentor, we built an AI-powered sentiment analysis platform designed to:

Go deeper than “positive/negative.”

Track trends over time

Highlight why a sentiment exists (phrases, pros, cons).

Empower both marketers and developers through a user-friendly dashboard and a scalable API.

Our goal wasn’t just another analytics tool.
It was to create a trustworthy AI partner for businesses that value their customers’ voices.

The Journey So Far

Research & Design

We began by conducting user research, including interviews with marketers and developers to understand their pain points. Then came prototyping in Figma, testing with early beta users, and refining Sentor’s flows until they felt intuitive.

Technical Foundations

A BERT-based NLP model processes text with over 92% accuracy in beta.

A REST API went live in August 2025, giving developers instant access.

A dashboard (launching Q4 2025) is being built for marketers, with entity cards, visual trend charts, and onboarding guides.

Scalable infrastructure keeps costs low today, while preparing for enterprise growth tomorrow.

Challenges Overcome

Limited training data? We augmented it with open-source corpora.

API latency? Reduced from 500ms to 200ms.

Free plan abuse? We redesigned limits to protect performance.

GDPR compliance? Built into the product from day one.

Each challenge refined Sentor into a stronger, more reliable platform.

What’s Next

We’re not stopping here.

By 2026, Sentor will:

Support real-time social media streams like X and Reddit.

Expand to multilingual sentiment analysis.

Integrate LLMs for automatic reports and executive summaries.

Sustainable solutions for modern agriculture.

Our mission is simple: help businesses see beyond the noise, uncover the real story in their data, and act with confidence.

Why It Matters

For companies like Bol.com, Booking.com, or even global giants like Amazon and eBay, millions of customer voices are hidden in plain sight. Sentor unlocks them.
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With Sentor, businesses don’t just count reviews.
They understand them.

Our Commitment

At NIKX, we believe trust is built not only by technology, but by transparency.
That’s why Sentor is:

GDPR-compliant from the ground up.

Developed through 320 hours of WBSO government-approved R&D.

Sentor is not just a product.
It’s a journey we’re proud to share with every client, every user, and every line of code.